Description
A brand proposal for one of the cities nominated for the 2024 Summer Olympics.
Challenge
Creating a brand that represents Russia’s colorful, vibrant & diverse culture.
Find a symbol that identifies not only the culture of an entire country, but something that’s also instantly recognizable as Russian.
Logo Concept
Using one of the most traditional and recognized Russian elements to represent the most important value of the Olympics, the union of all nations without exception.
Logo
Logo Construction
Color Palette & Typography
Details
- Art Director Jean Soto