Visual Language
Taking inspiration from the paint bucket we choose the circle as the main visual representation for the website.
Because each of our products is filled with: Harmony, inspiration, creativity, technology, and variety.
Pillars
We developed a comprehensive website structure that not only serves as an ecommerce platform but also provides added value to our customers through inspirational content, tutorials, color usage ideas, and much more. By using these concepts as pillars, we were able to create a seamless user journey that engages and informs our customers.
Figma Prototype
Section - Home
This section provides a snapshot of our website’s key features. It showcases our main products, curated inspirations, trending colors, and an app preview. You’ll also find customer testimonials, location details, and contact information, all designed to offer a comprehensive overview of our platform.
Section - Colors
Here’s the complete color palette offered by Pinturas Popular. Save favorite hues, discover unique combinations, and stay in tune with trending and seasonal palettes. We also offer color suggestions tailored to different spaces, ensuring the perfect shade for every setting.
Section - Products
Explore the extensive range of products offered by Pinturas Popular, conveniently categorized for easy navigation. With the ability to add items directly to your cart and access detailed information on each product, finding the perfect fit for your needs has never been easier.
Section - Product Details
This section allows you to place orders with ease. Access detailed specifications like paint type, finish, and coverage for each product. Customize your order by color, size, and quantity, and explore similar products to make the best choice for each need.
Section - Inspirations
Explore room-specific color inspirations in this section. Visualize how each hue transforms a space and identify your favorite ones. Add colors to your favorites, or directly purchase the paint you need. Plus, you can discover the most popular shades chosen by others for each type of room.
Section - Tutorials
This section houses a comprehensive collection of paint tutorials, complete with step-by-step videos and detailed written instructions. It’s designed to guide you through the process, empowering you to take your painting projects into your own hands.
Section - Blog
Our blog serves as a comprehensive resource for all things paint-related. It features articles on a wide array of topics, from color trends and creative DIY projects to handy painting tips and tricks. This section is your one-stop hub for inspiration, information, and innovation in the world of paint.
Section - About
This section provides a comprehensive overview of our company. Discover our guiding principles, mission, history, and leadership team. Learn about our innovative use of technology, commitment to responsibility, latest news, and awards. Information on our locations and contact details are also available here.
- Art Director Jean Soto