1 – Musiquita
Music Festival Branding
A 3-day celebration of sound and culture, Musiquita brings together diverse musical genres and non-stop entertainment for an unforgettable festival experience.
Logo Concept
The logo artfully intertwines the festival’s initial “M,” sound waves reflecting the dynamic flow of music, and a visual tribute to 3 days of diverse genres and continuous entertainment, encapsulating the event’s vibrant spirit.
Applications
Color Palette & Typography
2 – St. Petersburg
City Branding Proposal
A bold identity proposal for St. Petersburg’s bid to host the 2024 Summer Olympics—capturing the city’s ambition, heritage, and global spirit.
Logo Concept
Using one of the most traditional and recognized Russian elements to represent the most important value of the Olympics, the union of all nations without exception.
Applications
Color Palette & Typography
3 – Emoto
Premium Perfume Branding
A high-end fragrance concept inspired by Masaru Emoto’s water experiments and the law of attraction—where emotion, thought, and energy shape beauty.
Masaru Emoto
During the 1990s, Dr. Masaru Emoto conducted a series of experiments to observe the physical effect of words, sentences, music, and environment on the crystal structure of water. After observations, Dr. Emoto separated water into one hundred petri dishes and wrote different words, both positive and negative, and stuck them on containers filled with water.
The molecules of water stamped with positive words were much more symmetrical, aesthetically pleasing, and pleasing than those marked with dark, negative phrases. It is true that positive and negative thinking has a great impact on the environment.
If the words and thoughts that come out of us have this effect on water crystals, imagine what it could do to ourselves when we are 60% water.
Logo Concept
The logo serves as a reminder of the profound impact that thoughts and vibrations can have on our surroundings, including the molecular structure of water – the key ingredient in the perfumes.
Applications
Color Palette & Typography
Bottle Design
This perfume is built on the premise that words have the ability to transform lives. Words are powerful, and as we consistently see hopeful and uplifting words, their influence can bring prosperity, abundance, happiness, and freedom. You choose what you want to attract. Not only is this backed up by Dr. Masaru Emoto’s experiment, but their presence serves as a constant reminder of what is most important in life. Choose your words wisely and be the positive change you want to see in your life.
4 – Outentik
Fashion Brand Identity
A fashion brand that celebrates authenticity, encouraging individuals to express their true selves and live unapologetically.
Logo Concept
The brand’s core values emphasize staying true to oneself and relentlessly pursuing one’s passions, fostering authenticity and defying societal pressures that may constrain self-expression and personal interests.
Applications
Color Palette & Typography
5 – Billy Supermarket
Retail Transformation Branding
A brand evolution for a local mini market expanding into a full-scale supermarket—balancing freshness, affordability, and approachability.
Logo Concept
This rebranding aims to reflect the store’s expansion and evolution, catering to a wider range of customers and offering an enhanced shopping experience and customer service.
Applications
Color Palette & Typography
- Art Director Jean Soto