Challenge
Build a brand that communicates the essence of our destination and connects with the World-class Discovery Challengers, that is, people who love to discover new experiences around the world, always tied to nature and the environment, together with a High-End service, that offers a Luxury Life-Style with the highest quality.
True North
A deep and objective analysis of the situation of the brand (origin, trajectory, strengths, weaknesses, etc.), of the competitive environment (category and competition, with its characteristics and trends), and of the consumer (who they are, what they like and wants, what moves him, what he aspires to, etc.)
Naming Concept
Logo Concept
The Perfect Balance
- This is obtained when we connect the 4 aspects of life.
- The Mind, window to a creative and unlimited world.
- The Body, the vehicle where we live and move forward.
- Emotions, the impulse that leads us to act, the thermostat of what we live.
The Spirit, our true being, the connection with what we really are.
By uniting these 4 points with the aspects that make up our place, we obtained a fresh, different and unique visual proposal.
Logo
Logo Construction
Color Palette & Typography
Pictograms
This is the methodology for the organization of the aspects that make up Kaynoa. Within each category there are more specific substitutions so that users can easily navigate and find what they are looking for.
Signage Visual Language
- Agency Pages BBDO
- Creative Director Marino Peña
- Planning Francesco Abbatescianni & Kelvin Muñoz
- Project Management Raysa Coste & Mariela Ventura
- Storyteller Andrey Carela
- Art Director Jean Soto