Description
A logo is more than just a symbol—it’s an identity. I wanted mine to reflect who I am, not just as a designer, but as a person. It had to be bold yet effortless, structured yet expressive. Most importantly, it needed to capture the energy I bring to my work: creative, confident, and always with a laid-back edge.
Challenge
The challenge was finding a shape that truly represents my personality while balancing freshness, creativity, and a relaxed attitude. I needed something that felt natural, inviting, and effortlessly cool—just like the way I approach design. The solution? A mark inspired by the hang loose gesture, infused with subtle details that make it uniquely mine.
Logo Concept
Every element of this logo was designed with purpose. More than just a symbol, it reflects my personality and design philosophy. From the hang loose gesture to the hidden smile and the subtle letter “J,” each detail adds meaning, blending creativity, confidence, and approachability into a single mark.
Combination Logo
Color Palette & Typography
Cartoon
Details
- Art Director Jean Soto