Problems
Doing projects without having a brand doen’t give posible clients the security they need to work with them which is why most of the jobs they’ve done have been through friends, family and some references.
High amount of competitions in the industry which is why they need to work on their differentiation from others. They also want to target the premium sector.
Long term goals mean that they always need to think & make decisions long term.
Solutions
Establish a brand & personality that reflects the values & goals of the company. Something solid, recognizable & elegant.
Establish strong branding across all elements of the company. From branding their uniforms, their vehicles & any other tools they use in a very simple, premium & luxurios way.
Establish a flexible brand that can work for the years to come.
Logo Concept
By creatively manipulating the two primary letters of the logo and positioning them on their side, I was able to construct a symbolic representation of a house. This innovative approach serves to enhance the visual appeal and interpretative depth of the logo.
Logo
Logo Construction
Color Palette & Typography
- Art Director Jean Soto