Description
A brand proposal for one of the cities nominated for the 2024 Summer Olympics.
Challenge
Creating a brand that represents Russia’s colorful, vibrant & diverse culture.
Find a symbol that identifies not only the culture of an entire country, but something that’s also instantly recognizable as Russian.
Color Palette
Details
- Brand Jumbo
- Agency Ogilvy RD
- Client Madelyn Martinez, Aicnecony Taveras
- Creative Directors Katherine Yuen, Juan Daniel Suárez
- Account Managers Brigitte Rinkel, Kleyner Tapia
- Art Director Jean Soto
- Digital Elsa Danilsa Aguero, Aida María Méndez
- Productor Escandra Priscila de León
- Film Production Company Panamericana Film
- Photographer Anthony Luthje