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Jean Soto

Award-winning multidisciplinary designer.

Discover the story behind my creative journey.

UI/UX | Brand Design | Art Direction | Graphic Design

About
About

Award-winning designer blending brand, product, and storytelling.

I’m Jean Soto, a Dominican-born designer with over 7 years of experience across branding, UI and UX, and creative direction. I started my journey in top agencies like Ogilvy and BBDO, where I learned to move fast, think conceptually, and tell stories that resonate.

Since then, I’ve led brand transformations, designed digital products, and built campaigns that connect with real people. My work has been recognized with multiple international awards, and I’m always looking for ways to push ideas forward with purpose and clarity.

I’m currently focused on the intersection of design, AI, and decentralized tech, building products and brands that are intuitive, transparent, and future-facing.

  • Location: Remote / Global
  • Phone: +1 (628) 488-6050
  • E-mail: hello@jeansoto.com
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Experience
April 2024 - Present
Senior Product Designer (UI/UX) | TuumIO
  • Led the global rebranding of TuumIO, elevating its visual identity across digital products, campaigns, and marketing assets
  • Directed the product and visual design for PAI3, a decentralized AI platform developed under TuumIO with a focus on agent transparency, data ownership, and user trust
  • Designed user flows and onboarding experiences that simplified Web3 and agentic AI for everyday users
  • Created the UX and visual direction for PAIneer, a trust layer that shows what AI agents see, think, and do in real time
  • Built a scalable Figma-based design system that aligned product, marketing, and engineering teams under one visual language
  • Defined PAI3’s UX voice and interface identity to reflect a user-first, privacy-focused alternative to traditional AI tools
  • Worked closely with AI researchers, developers, and product teams to deliver features that balance technical complexity with clarity and usability
  • Shaped creative direction for launches, site architecture, and storytelling content that enhanced user engagement
April 2022 - April 2024
Art Director | Ogilvy RD
  • Directed creative execution across websites, campaigns, and digital launches for clients in retail, finance, and consumer goods.
  • Led the full e-commerce redesign of a major paint company—improving usability, visual clarity, and conversion.
  • Drove promotional rollouts for a supermarket chain and large retailer, unifying campaign visuals across digital and print.
  • Established UX workflows within the agency, introducing journey mapping, wireframes, and scalable design systems.
  • Delivered full creative packages from concept to launch—including landing pages, brand visuals, and motion content.
  • Mentored junior designers and led knowledge-sharing sessions that strengthened product thinking across the team.
  • Client industries: Paint & coatings, supermarkets, retail, investment firms, hotels, banks, beverages, and F&B brands.
October 2019 - April 2022
Senior Visual Designer | Pages BBDO
  • Created award-focused campaigns, landing pages, and brand experiences across print, digital, and motion.
  • Owned UX direction on campaign websites and activations—introducing layout systems and early prototyping practices.
  • Developed scalable visual systems and component libraries that improved consistency across digital touchpoints.
  • Elevated agency output by weaving in interactivity, micro-animations, and product sensibility into traditional campaign work.
  • Shaped cross-platform assets that supported messaging, conversion, and visual storytelling.
  • Collaborated directly with creative, strategy, and development teams to ensure execution matched vision.
  • Client industries: Telecom, banking, insurance, energy, automotive, supermarkets, education, hospitality, and retail.
July 2018 - October 2019
Graphic Designer | Compass Audiovisual
  • Designed visual identities, digital ads, and brand systems across print and web for a wide range of industries.
  • Built internal templates and design guides that streamlined production and maintained brand consistency.
  • Worked alongside marketing and development teams to improve layout, hierarchy, and clarity in digital campaigns.
  • Introduced interactive thinking into presentation design—an early exploration of UX principles and motion.
  • Took on high-volume creative output while maintaining sharp attention to detail and fast turnarounds.
  • Strengthened design fundamentals in typography, storytelling, and system-based thinking.
    Client industries: Government, construction, oil & gas, automotive, travel, restaurants, boutique hotels, education.
Education
October 2019 - April 2022
Integral Creativity Diploma | Brother Ad School
  • Enhanced creative approach to projects, often surprising colleagues with out-of-the-box solutions, showcasing innovation in graphic design.
  • Gained valuable insights into the advertising industry, learning to leverage heritage for lasting impact.
  • Cultivated skills in various design disciplines, staying up-to-date with industry trends and technologies, demonstrating commitment to continuous learning in visual arts.
September 2015 - May 2018
Visual Communication Major | Altos de Chavón School of Design
  • Acquired comprehensive knowledge in graphic design, photography, and illustration, laying a solid foundation for a career in visual arts.
  • Fostered creativity and innovative thinking in an environment that encouraged exploration beyond conventional boundaries, honing skills in art direction.
  • Developed a deep understanding of design principles and effective communication through visual storytelling, preparing for roles in advertising.

Services

Logo & Brand Identity

Crafting distinctive logos and scalable brand systems that capture your essence and help you stand out in any market.

UI & UX Design

Designing clear, intuitive web and mobile interfaces that balance user needs with business goals.

Web Design

Creating high-converting, responsive websites that are visually compelling and optimized for performance.

Advertising Art Direction

Leading the creative for campaigns and commercials that engage audiences and deliver results across platforms.

Graphic Design

Designing versatile visual assets for digital and print—bringing consistency and polish to every touchpoint.

Print & Packaging Design

Producing print and packaging that is both functional and visually impactful, from brochures to product wraps.

Design Skills

  • Branding
    95%
  • Advertising Art Direction
    85%
  • Graphic Design
    90%
  • Web Design
    80%

Languages Skills

  • English
    90%
  • Spanish
    100

Web & Coding Skills

  • HTML / CSS
    95%
  • Javascript
    80%
  • WordPress
    90%
  • Shopify
    80%
  • Webflow
    85%

Awards

Luum Awards
La Vara Creativa
Effie Awards