Award-winning multidisciplinary designer with 7+ years of experience creating brand impact across agencies like Ogilvy and BBDO. I specialize in brand identity, creative direction, and visual storytelling—building campaigns and systems that connect emotionally and strategically. My roots in advertising taught me to move fast and think conceptually; my broader skill set helps me lead cross-functional teams and translate complex ideas into bold, clear, and scalable design. Whether launching a brand, shaping a narrative, or elevating a product, I bring curiosity, craft, and an out-of-the-box mindset to every project.
Experience
April 2024 - Present
Senior Visual Designer | TuumIO
- Led the global rebranding of TuumIO, elevating its visual identity across digital products and marketing assets.
- Developed modular design systems that supported growth across Web3, AI, and decentralized collaboration tools.
- Integrated generative tools (Midjourney, GPT, custom models) to accelerate concepting and creative output.
- Collaborated across departments—product, marketing, and engineering—to ensure strategic and visual consistency.
- Directed visual storytelling for launches, campaigns, and site architecture, enhancing user engagement.
Created scalable frameworks for design delivery, improving consistency across global team touchpoints. - Facilitated brand workshops to align visual direction with company vision and voice.
April 2022 - April 2024
Art Director | Ogilvy RD
- Directed brand campaigns from concept to delivery across web, print, and social—merging visual clarity with strategic storytelling.
- Led creative development for clients in industries including retail, finance, hospitality, and FMCG.
- Oversaw e-commerce brand expression for a leading paint company, unifying UI and identity for a stronger digital experience.
- Guided production across formats: photoshoots, video, landing pages, content libraries, and motion assets.
- Mentored junior designers and refined internal workflows for faster, more consistent output.
- Collaborated with strategy teams to turn insights into compelling creative concepts.
- Clients included supermarkets, retailers, banks, beverage brands, law firms, and hotels.
October 2019 - April 2022
Senior Visual Designer | Pages BBDO
- Led creative development for cross-platform brand campaigns, translating strategy and brand values into impactful visuals across web, print, and motion.
- Designed and executed branding for websites, landing pages, and digital campaigns—emphasizing clarity, consistency, and conversion.
- Developed modular design systems and branded component libraries to ensure scalable, cohesive output across touchpoints.
- Collaborated with strategy and storytelling teams to shape concepts rooted in insight, narrative, and creative direction.
- Introduced UX principles into the agency’s campaign work—making websites and digital products a core part of brand storytelling, user journeys, and conversion strategy.
- Presented creative to stakeholders and clients, iterating quickly on feedback while maintaining design integrity.
- Clients included insurance, retail, education, energy, telecom, automotive, and food & beverage brands
July 2018 - October 2019
Graphic Designer | Compass Audiovisual
- Designed brand visuals and campaign materials across print, digital, and motion.
- Created templates, style guides, and visual systems to streamline production and unify brand presence.
- Supported creative direction for social content, signage, packaging, and web campaigns.
- Explored interactive and motion formats, contributing to a broader design approach.
- Collaborated with editors, writers, and account teams to deliver compelling client work.
- Managed high-volume output under tight timelines without sacrificing quality.
- Clients included automotive, travel, hospitality, education, oil & gas, and government sectors.
