PAI3 – Branding & UI/UX for AI Branding, Graphic Design, UI/UX

Prop Firm Match – Web Design Graphic Design, UI/UX

Graphic Design, UI/UX

Prop Firm Match – Web Design

A complete redesign of Prop Firm Match’s desktop platform, focused on elevating visual clarity, improving usability, and creating a scalable design system for growth. The new interface simplifies navigation, highlights firm transparency, and enhances the overall experience for traders comparing proprietary trading firms.

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The Process

UX Goals & Strategy

The redesign was guided by key UX principles aimed at improving clarity, trust, and ease of use across the platform.

Sitemap & Architecture

The previous layout lacked structure and clarity, especially for firm discovery and navigation. This updated sitemap reorganizes the platform around user intent, clarity, and modular access to firm details.

User Research & Key Findings

To better understand what traders care about when choosing a prop firm, we gathered insights through a short survey and platform usage patterns. These findings helped shape the content structure, trust signals, and layout priorities across the site.

Homepage

The homepage was restructured to highlight value, improve visual hierarchy, and guide users into firm discovery quickly and confidently.

Simplified hero and filters for faster access
Clear sections for reviews, discounts, and firm types
Modular cards for easy updates and scaling
Improved CTA focus and trust signals above the fold

Firm Discovery & Filtering

Discovery is streamlined through curated lists, dynamic filters, and the ability to save firms for later comparison.

Filter UI designed for fast narrowing by platform, account size, and firm type
Firm cards show rating, discount, and funding type
Favorites system allows users to shortlist firms for later
Discovery flows built to scale with new categories

Firm Detail Experience

Designed to build trust and guide decision-making through clear structure, verified reviews, and payout transparency.

Modular layout for firm data, rules, and stats
Payout proof and rating shown above the fold
Clean review section with sorting and tagging
Sticky CTA and trust signals support conversion

Comparison & Research Tools

Built to help traders evaluate key metrics quickly — from firm rules to market spreads — without overwhelming visual noise.

Structured comparison tables with sticky headers
Scrollable data blocks for side-by-side insights
Spread and rule tags with visual hierarchy
Unified patterns across all research tools

Checkout Flow

A clean, focused checkout screen designed to streamline the final step and increase trust in the sign-up process.

Simple structure with no distractions
Clear plan summary and price breakdown
Integrated discount logic (loyalty + promo codes)
Strong CTA placement and trust reinforcement

Signup & Onboarding

A lightweight onboarding experience designed to help traders get started quickly — with minimal friction and clear CTA focus.

Clean login/signup flow with focused layout
“Get Started” page introduces core platform benefits
CTA-first design encourages firm discovery
Designed to support loyalty activation after login

Review & Loyalty

Designed to encourage user participation through a reward system tied to reviews, shares, and firm engagement.

Points system tied to real actions (review, share, signup)
Dashboard view for progress and history
Submission flow is clean and trust-focused
Redemption and claim logic integrated into UI

User Dashboard

A centralized user hub designed for loyalty progress, review tracking, and actionable engagement — all within a scalable UI system.

Modular layout for account tools, activity, and rewards
Personalized task tracking and point progression
Redeem system tied to platform actions
Clean UX hierarchy for logged-in navigation

Supporting Pages

Even secondary pages follow the same design principles — clear hierarchy, accessible layout, and a consistent visual language.

Consistent spacing and typography across all pages
Designed for trust and utility, not just visuals
Scalable layouts for future content expansion
Templates used for Blog, About, Contact, and FAQ

Mobile Experience

The responsive system adapts seamlessly across mobile — preserving clarity, structure, and functionality on smaller screens.

Touch-optimized filters and navigation
Stacked content blocks for vertical flow
Firm cards and reviews adapted for scroll consumption
Sticky CTAs and nav for mobile-first UX

Website Growth Since Redesign

Launched in late February 2025, the new website helped drive massive growth across visits, engagement, and community reach.

Value Delivered to Partner Firms

The redesign increased trust, simplified comparison, and drove significantly more firm signups and sales

Redemption Surge After Redesign

Redesigned flows, clearer visuals, and stronger incentives led to a sharp increase in trader engagement starting February 26.

UX Impact: Before vs After

A clearer, more intuitive design significantly improved how users explored and engaged with the platform

Reflection & Learnings

What I learned from redesigning a high-impact trading platform

Redesigning Prop Firm Match was a challenge of scale, clarity, and user trust. The project pushed me to think beyond visuals — into how structure, flow, and transparency shape real user decisions.

I learned how to turn complexity into clarity, and how a modular system can support future growth without visual debt. Most importantly, I saw how thoughtful UX directly impacts engagement, loyalty, and business outcomes.

Built a scalable design system for real-world use
Balanced UI consistency with flexibility across screens
Learned to shape flows around trust and decision-making
Saw how lean research can still drive strong strategy
Gained experience collaborating with devs for execution

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TuumIO – Branding & Web Design Branding, Graphic Design, UI/UX

Branding, Graphic Design, UI/UX

TuumIO – Branding & Web Design

TuumIO is a Web3 platform built to give users control over their identity, data, and digital assets.
This project involved creating the brand identity and designing a scroll-based website to express that mission with clarity, emotion, and structure. The goal: communicate a bold, decentralized vision in a way that feels human and easy to engage with.

Challenge

Translate complex Web3 concepts into a clear, inviting user experience.
Align brand, content, and product into one cohesive narrative.
Design for multiple audiences — from crypto-curious users to partners and builders.

Results

A name and brand system centered on user ownership: Tuum (yours) + IO (input/output).
A structured, emotionally-driven landing page that builds trust as you scroll.
A design foundation that supports onboarding, storytelling, and growth.

Name Concept

The name TuumIO captures the essence of a user-owned internet. It merges two powerful concepts: personal ownership (Tuum) and digital action (IO). Together, they reflect a mission to return control to individuals in the digital world.

Logo Concept

Every element of this logo was designed with purpose. More than just a symbol, it reflects my personality and design philosophy. From the hang loose gesture to the hidden smile and the subtle letter “J,” each detail adds meaning, blending creativity, confidence, and approachability into a single mark.

Combination Logo

Color Palette & Typography

TuumIO Website

Designing for Web3 Clarity, Purpose, and Power

This presentation breaks down the strategy, UX thinking, and design decisions behind TuumIO’s one-page website — built to inform, engage, and activate users in the decentralized internet.

The Challenge

How do we communicate a powerful Web3 mission clearly, simply, and emotionally — without overwhelming the user?

Web3 suffers from complexity, jargon, and scattered messaging.
TuumIO needed to feel inviting, confident, and human.
The site had to inspire belief, explain key tech, and guide users to take action — all within a single scroll.

Discovery & Insights

What We Found

Content Audit: Mapped out all messages from the team — from deep tech features to high-level mission and emotional tone.
Competitive Review: Most Web3 sites felt either overly technical or too vague — failing to build emotional trust.
User POVs Identified:
Curious newcomers
Builders and devs
Privacy-conscious users
Partners, VCs, and ecosystem stakeholders

Strategy

We designed the site as a narrative scroll, with clear visual anchors and a structured reveal of ideas.

Key Goals:

Open strong with ownership + mission (hero and brand meaning)
Break down features via tabs and modular UI (identity, applications, assets)
Showcase wide applicability (grid of use cases + industry examples)
Highlight credibility through partners, events, and team
Guide to action: scan, build, explore, join, follow

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Pinturas Popular – E-Commerce Web Design Graphic Design, UI/UX

Graphic Design, UI/UX

Pinturas Popular – E-Commerce Web Design

The project entailed a comprehensive website redesign for one of the Dominican Republic’s leading paint companies. Drawing on fundamental pillars for inspiration, the revamped website now boasts an array of features designed to enhance user experience. These include detailed product information, an integrated e-commerce platform for convenient home delivery, a complete showcase of the company’s color palette, sections brimming with home and personal project inspirations, and helpful tutorials for DIY enthusiasts.

Visual Language

Taking inspiration from the paint bucket we choose the circle as the main visual representation for the website.

Because each of our products is filled with: Harmony, inspiration, creativity, technology, and variety.

Pillars

We developed a comprehensive website structure that not only serves as an ecommerce platform but also provides added value to our customers through inspirational content, tutorials, color usage ideas, and much more. By using these concepts as pillars, we were able to create a seamless user journey that engages and informs our customers.

Figma Prototype

Section – Home

This section provides a snapshot of our website’s key features. It showcases our main products, curated inspirations, trending colors, and an app preview. You’ll also find customer testimonials, location details, and contact information, all designed to offer a comprehensive overview of our platform.

Section – Colors

Here’s the complete color palette offered by Pinturas Popular. Save favorite hues, discover unique combinations, and stay in tune with trending and seasonal palettes. We also offer color suggestions tailored to different spaces, ensuring the perfect shade for every setting.

Section – Products

Explore the extensive range of products offered by Pinturas Popular, conveniently categorized for easy navigation. With the ability to add items directly to your cart and access detailed information on each product, finding the perfect fit for your needs has never been easier.

Section – Product Details

This section allows you to place orders with ease. Access detailed specifications like paint type, finish, and coverage for each product. Customize your order by color, size, and quantity, and explore similar products to make the best choice for each need.

Section – Inspirations

Explore room-specific color inspirations in this section. Visualize how each hue transforms a space and identify your favorite ones. Add colors to your favorites, or directly purchase the paint you need. Plus, you can discover the most popular shades chosen by others for each type of room.

Section – Tutorials

This section houses a comprehensive collection of paint tutorials, complete with step-by-step videos and detailed written instructions. It’s designed to guide you through the process, empowering you to take your painting projects into your own hands.

Section – Blog

Our blog serves as a comprehensive resource for all things paint-related. It features articles on a wide array of topics, from color trends and creative DIY projects to handy painting tips and tricks. This section is your one-stop hub for inspiration, information, and innovation in the world of paint.

Section – About

This section provides a comprehensive overview of our company. Discover our guiding principles, mission, history, and leadership team. Learn about our innovative use of technology, commitment to responsibility, latest news, and awards. Information on our locations and contact details are also available here.

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SpaceScout – App Design Graphic Design, UI/UX

Jumbo Refresh – Supermarket Re-Branding Art Direction, Branding, Graphic Design

Art Direction, Branding, Graphic Design

Jumbo Refresh – Supermarket Re-Branding

Jumbo stands as one of the leading hypermarket chains in the Dominican Republic, renowned for its substantial influence and recognition. Despite its established stature, the brand is on a quest to rejuvenate its image. Their vision is to transition towards a design that encapsulates modernity, simplicity, and minimalism, all while preserving the core values and achievements that have defined the brand throughout its history.

Logo Proposal

Following an in-depth analysis, we concluded that Jumbo’s brand positioning and future objectives necessitate the preservation of its core identity, embodied by its bold red letters. Armed with this insight, we proposed two options for Jumbo’s future logo, each thoughtfully designed to uphold the essence of the brand while steering it towards its envisioned future.

Logo Before & After

The client opted to retain the current logo. In response, we refined its construction by visually balancing each letter, thereby ensuring a well-structured and aesthetically pleasing logotype.

Applications

Primary & Secondary Colors

Typography & Hierarchy

Inspired by the initial letter of our brand, ‘J’, we crafted a design centered around a rounded diagonal corner. This design choice is more than just aesthetic; it carries substantial strategic implications. It mirrors our brand’s dynamism and forward-thinking approach, embodying our commitment to innovation and progress. The blend of sharp corners with their curved counterparts creates a unique visual harmony that is both captivating and visually pleasing. The angular edge of the corner signifies boldness and precision, while the gentle curve represents our modern and vibrant spirit. Together, they form a balanced composition that perfectly encapsulates our brand’s character – dynamic, bold, relatable, and daring.

Leveraging the rounded diagonal corner as the foundation of our design, we crafted a modular, functional, and adaptable visual identity. This versatile design can be seamlessly integrated across various platforms, all while preserving the brand’s essence. The result is a more modern, minimalist, and clean aesthetic.

Brand Arquitecture

Each icon set for their specific use

Before & After

Minimalist Visual Language

We’ve distilled Jumbo’s visual language into four simple shapes, forming the foundation of a minimalist design system. This streamlined approach paves the way for cleaner, more modern visual communication, aligning with the brand’s ethos while ensuring its message is conveyed effectively and elegantly.

Social Media

Some examples of typical social media posts, encompassing themes such as savings promotions, ‘only for today’ specials, and showcases of our exclusive brand collections.

Presented here are additional examples of posts highlighting new product arrivals. Each post adheres to our visual aesthetic, utilizing the four primary shapes and creatively integrating large fonts with product images for a cohesive and engaging posts.

Instagram Feed Before & After

Revisiting our four fundamental shapes, we present a series of visual exercises exploring their potential use in campaigns and other communications. These designs are vibrant and minimalist, offering a versatile palette that can be tailored to complement each concept and idea effectively.

Displayed here are additional interpretations of how these campaigns can be represented on social media. Regardless of the variation, the use of the four basic shapes remains consistent, serving as the building blocks for all our creative expressions.

Displayed here are ‘before’ and ‘after’ comparisons of various campaigns. The transformation is dramatic, effectively illustrating the objectives driving this brand evolution.

Presented here are the templates for our catalog covers. We’ve streamlined the design, retaining only the essential elements on the cover page and relocating the rest to the interior pages. This minimalist approach ensures a clean, uncluttered first impression.

Informational Bar

Catalog grid

We’re implementing a new grid system for our printed materials. This structure enhances organization and visual appeal, creating a more engaging experience for our customers and further elevating the brand’s aesthetic.

Modular Grid

This grid system is also modular, allowing for flexible space allocation based on specific requirements. This feature ensures that not all elements need to be of the same size, providing the flexibility to highlight certain aspects as needed.

Newspaper AD

By applying the grid system to our newspaper advertisements, we can clearly observe the transformation in the ‘before’ and ‘after’ comparisons. This change showcases the effectiveness of the new design approach.

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El Peso del Bullying – Jumbo Supermarket Advertising Art Direction, Graphic Design, UI/UX

Art Direction, Graphic Design, UI/UX

El Peso del Bullying – Jumbo Supermarket Advertising

The art exhibition that helps us face bullying together.

Introduction

3 out of 10 children suffer from bullying in the Dominican Republic.

Bullying is a silent enemy that children have to face alone and most of the times they have no witnesses.

However, there is one element that is always present and is also a victim of attacks, the backpacks they use.

Initiative

At Jumbo (one of the biggest retailers in the Dominican Republic) we joined a group of psychologists and independent artists to create an exhibition of backpacks inspired by the most common forms of bullying, so that we all learn to identify its signs and thus confront it together.

Objective

Create the largest support bank against bullying in Latin America, to which all children who are victims of Bullying can go to find a voice of encouragement

Types of Bullying

How will we generate a positive and measurable impact?

Impact

Through our collection of backpacks we manage to draw people’s attention and put the problem on the table.

Educate

Generate relevant tools so that all the actors involved can learn more about the problem and thus be able to identify and address it.

Unite

Invite people to give a joint message that also becomes a voice of support for all those boys and girls who may be affected by bullying.

Exhibition

For the launch of this project, we organized an exhibition in which each backpack was displayed with the objective of materializing the weight of bullying. A panel with the backpacks was used to inform about the characteristics of each one, the different types of bullying, how to detect them and how to combat them.

An invitation was extended to attend the event, which was attended by NGOs, government delegates, educational leaders, and hundreds of children and parents.

Web design

We created an interactive website where people could explore each backpack in detail to learn more about each type of bullying, how to detect it and how to prevent it. In addition, they could virtually sign a petition to include permanent content on solidarity, self-love and empathy in our educational institutions.

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Merca – Supermarket Branding Art Direction, Branding, Graphic Design

Kaynoa Ecoadventure Park – Luxury Resort Branding Branding, Graphic Design, UI/UX

Jean Soto – Personal Branding Art Direction, Branding, Graphic Design

Musiquita – Music Festival Branding Art Direction, Branding, Graphic Design

Tetronian Studio / From Another Dimension – Branding Branding, Graphic Design, UI/UX

J. Bromgard Construction – Branding Branding, Graphic Design

Logofolio Volume 3 Art Direction, Branding, Graphic Design

Art Direction, Branding, Graphic Design

Logofolio Volume 3

Volume 3 brings together logos for forward-thinking brands in eco-tourism, medicine, legal consulting, home decor, and creative industries. Each mark captures a unique vision—whether it’s sustainability, specialized care, artistic flair, or bold innovation.

1 – Kaynoa

Eco-adventure Park & Resort Branding

A sustainable paradise offering soulful, nature-rich experiences—blending adventure, relaxation, and deep environmental respect on our golden island.

Naming Concept

Logo Concept

Perfect Balance
This is obtained when we connect the 4 aspects of life.

The Mind, window to a creative and unlimited world.
The Body, the vehicle where we live and move forward.
Emotions, the impulse that leads us to act, the thermostat of what we live.
The Spirit, our true being, the connection with what we really are.

By uniting these 4 points with the aspects that make up our place, we obtained a fresh, different and unique visual proposal.

Applications

Color Palette & Typography

Pictograms

This is the methodology for the organization of the aspects that make up Kaynoa. Within each category there are more specific substitutions so that users can easily navigate and find what they are looking for.

2 – OWL Consultores

Legal Consulting Branding

A modern legal consulting brand built around an online network that connects professionals with clients—streamlined, strategic, and accessible.

Logo Concept

Having the best industry consultants is one of our main attributes, as they allow us to cover all areas of law and provide high-quality legal and strategic services. We fulfill this promise thanks to their extensive experience, which represents knowledge and wisdom. This is materialized through two key elements:

Applications

Color Palette & Typography

3 – Huellas by Tanya

Accessories & Home Decor Branding

A handmade brand offering personalized decor pieces crafted with resin, decoupage, and flowers—bringing beauty and uniqueness to everyday spaces.

Logo Concept

The logo seamlessly blends a rose, footprint, and spiral, symbolizing the unique footprints we leave in life, reflecting love, passion, and resilience. This design captures Huellas’ essence, showcasing their signature resin work technique through the spiral element.

Applications

Color Palette & Typography

4 – GAON

Medical Institution Branding

A specialist healthcare brand representing a collaborative group in otolaryngology and neurosurgery—dedicated to advanced, high-quality medical care.

Logo Concept

“GAON” represents the knowledge and abilities of its doctors. It comes from an ancient Jewish term for a figure who brought wisdom and guidance to others. In modern Hebrew, it refers to a person of great wisdom or genius. GAON represents being centered on what truly matters and is a synonym for wisdom, pride, and brilliance in our specialties

Applications

Color Palette & Typography

5 – Tetronian Studio

Creative Studio Branding

A bold and unconventional design studio identity—celebrating imagination, originality, and thinking far beyond the norm.

Name Concept

The goal for this studio was to show that they did things different from everyone else, that they always thought outside the box. What better way to represent this is by showing that they got outside the ultimate box, the three-dimensional space we live in right now? By exploring the realm of a 4rth dimension. The name comes from exploring different scientific and mathematical concepts to better explain the studio’s capacity to truly think outside our reality, presenting fresh concepts and ideas that have not been thought of before.

Logo Concept

The fourth spacial dimension, the ultimate boundary. A hypothetical concept that only exists in the imagination of extraordinary scientists and thinkers, and can only be theorized though mathematical equations. Throughout decades, people have been mesmerized with designing thought experiments that could model one extra dimension beyond the third dimension we live in, trying to get a grasp over such a complex concept.

Applications

Color Palette & Typography

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Logofolio Volume 2 Art Direction, Branding, Graphic Design

Art Direction, Branding, Graphic Design

Logofolio Volume 2

A logo is more than just a symbol—it’s an identity. I wanted mine to reflect who I am, not just as a designer, but as a person. It had to be bold yet effortless, structured yet expressive. Most importantly, it needed to capture the energy I bring to my work: creative, confident, and always with a laid-back edge.

1 – J. Bromgard

Construction Company

J. Bromgard is a construction company based in Austin, Texas. They mostly work with remodeling houses but they want to expand to work on all the stages of house construction.

Logo Concept

The logo is a geometric construction of the initials JB, inspired by architectural blueprints and the shape of a house.

Applications

Color Palette & Typography

2 – Montoya & Florez

Law Firm Branding

A law firm that champions fairer justice, combining Lady Justice’s impartiality with the balance of reason and justice. Prioritizing fairness and humanity in the legal practice, respecting fundamental rights and seeking moral, humane solutions while upholding human rights and the rule of law

Logo Concept

A FAIRER JUSTICE: Aiming for justice systems that are fair, efficient, and humane, this approach respects fundamental rights and considers each case’s specifics. It seeks solutions with a moral and humane sense, incorporating crucial elements of legal practice in societies based on human rights and the rule of law.

Applications

Color Palette & Typography

3 – Royal Lion

Business School Branding

A business school that embodies the Triple Alliance of Business, State, and Education sectors, fostering growth, crowned with success, and exemplifying the lion’s courage, strength, and excellence

Logo Concept

Applications

Color Palette & Typography

4 – Self Pursuer

Motivation Branding

A motivational brand supporting people on their self-discovery journeys towards their ideal lives.

Logo Concept

These elements encapsulate the brand’s commitment to inspiring and guiding people on transformative self-discovery journeys that lead to enriched, authentic lives.

Applications

Color Palette & Typography

5 – Sarpa Sarpa

Beachwear Apparel Branding

A beachwear brand symbolizing simplicity, modernity, harmony between land and sea.

Logo Concept

It combines geometric triangles to form a fish, symbolizing simplicity, modernity, harmony between land and sea, and the connection to ocean life, reflecting the brand’s contemporary and stylish identity.

Applications

Color Palette & Typography

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Logofolio Volume 1 Art Direction, Branding, Graphic Design

Art Direction, Branding, Graphic Design

Logofolio Volume 1

1-Musiquita

Music Festival

A 3-day music festival packed with diverse musical genres and non-stop entertainment.

Logo Concept

The logo artfully intertwines the festival’s initial “M,” sound waves reflecting the dynamic flow of music, and a visual tribute to 3 days of diverse genres and continuous entertainment, encapsulating the event’s vibrant spirit.

Applications

Color Palette & Typography

2 – St.Petersburg

Olympic Games Branding

A brand proposal for one of the cities nominated for the 2024 Summer Olympics.

Logo Concept

Using one of the most traditional and recognized Russian elements to represent the most important value of the Olympics, the union of all nations without exception.

Applications

Color Palette & Typography

2 – Emoto

Premium Perfume

A brand proposal for a fictitious high-end perfume inspired by Masaru Emoto’s experiments with water and the law of attraction. Masaru’s findings demonstrated that water is shaped by environment, thoughts, and emotions.

Masaru Emoto

During the 1990s, Dr. Masaru Emoto conducted a series of experiments to observe the physical effect of words, sentences, music, and environment on the crystal structure of water. After observations, Dr. Emoto separated water into one hundred petri dishes and wrote different words, both positive and negative, and stuck them on containers filled with water.

The molecules of water stamped with positive words were much more symmetrical, aesthetically pleasing, and pleasing than those marked with dark, negative phrases. It is true that positive and negative thinking has a great impact on the environment.

If the words and thoughts that come out of us have this effect on water crystals, imagine what it could do to ourselves when we are 60% water.

Logo Concept

The logo serves as a reminder of the profound impact that thoughts and vibrations can have on our surroundings, including the molecular structure of water – the key ingredient in the perfumes.

Applications

Color Palette & Typography

Bottle Design

This perfume is built on the premise that words have the ability to transform lives. Words are powerful, and as we consistently see hopeful and uplifting words, their influence can bring prosperity, abundance, happiness, and freedom. You choose what you want to attract. Not only is this backed up by Dr. Masaru Emoto’s experiment, but their presence serves as a constant reminder of what is most important in life. Choose your words wisely and be the positive change you want to see in your life.

4 – Outentik

Fashion Brand

A fashion brand centered on embracing authenticity, encouraging individuals to be true to themselves and genuine with others.

Logo Concept

The brand’s core values emphasize staying true to oneself and relentlessly pursuing one’s passions, fostering authenticity and defying societal pressures that may constrain self-expression and personal interests.

Applications

Color Palette & Typography

5 – Supermercado Billy

Super Market Branding

A local mini market undergoing a transformation into a full-fledged supermarket.

Logo Concept

This rebranding aims to reflect the store’s expansion and evolution, catering to a wider range of customers and offering an enhanced shopping experience and customer service.