OBJET
A curated home brand blending refined aesthetics with intelligent design.
This project explores the development of a contemporary identity system for OBJET, a digital-first interior design marketplace focused on premium furniture and curated objects.
The goal was to create a brand that feels editorial, architectural, and modern — bridging the gap between ultra-luxury design culture and accessible modern living.
Brand Overview
A modern brand identity designed to help fintech and prop trading firms communicate credibility, clarity, and strategic growth.
What Alpha Market Flow Is
A modern marketplace shaped by curated taste and elevated design.
Who It Serves
Design-savvy professionals aged 30–50 in North America seeking quality, style, and smart modern living.
What the Brand Stands For
- Quality craftsmanship
- Curated selection
- Smart technology
- Design-focused living
- Refined, stylish simplicity
Core Brand Attributes
Light. Stylish. Convenient. Good Quality. Friendly.
The Competitive Landscape
A scan of high-end furniture and design brands shaping the aesthetic, strategic, and experiential benchmarks.
Design Opportunity & Brand Challenge
The True North
A deep and objective analysis of the brand, the competitive environment, and the audience. By examining the brand’s trajectory, the dynamics of the market, and the motivations of the people it serves, this process establishes a clear strategic compass. The result is a framework built around four pillars that guide the brand’s direction and communication.
Visual Direction
A refined aesthetic shaped by architectural clarity, curated objects, and modern lifestyle warmth.
Logo Concept
A minimal, purpose-driven symbol that merges identity, selection, spatial framing, and crafted precision into a unified, timeless mark.
Combination Logo
Color Palette & Typography
