Challenges
Create a modern & premium look that appeals to the high-end target.
Design something that reflects the fundamental findings behind Masaru Emoto’s experiments.
Build a unified brand system to deliver recognizable consistency throughout all materials, including the perfume bottle.
Masaru Emoto
During the 1990s, Dr. Masaru Emoto conducted a series of experiments to observe the physical effect of words, sentences, music, and environment on the crystal structure of water. After observations, Dr. Emoto separated water into one hundred petri dishes and wrote different words, both positive and negative, and stuck them on containers filled with water.
The molecules of water stamped with positive words were much more symmetrical, aesthetically pleasing, and pleasing than those marked with dark, negative phrases. It is true that positive and negative thinking has a great impact on the environment.
If the words and thoughts that come out of us have this effect on water crystals, imagine what it could do to ourselves when we are 60% water.
Logo Concept
The Emoto logo encapsulates three fundamental concepts: the incorporation of the initial ‘E’, the transformative effect of positivity on water molecules, and the omnipresent influence of invisible energetic connections. These elements collectively embody the essence of Emoto’s brand identity.
Logo
Logo Construction
Color Palette & Typography
Bottle Design
This perfume is built on the premise that words have the ability to transform lives. Words are powerful, and as we consistently see hopeful and uplifting words, their influence can bring prosperity, abundance, happiness, and freedom. You choose what you want to attract. Not only is this backed up by Dr. Masaru Emoto’s experiment, but their presence serves as a constant reminder of what is most important in life. Choose your words wisely and be the positive change you want to see in your life.
- Art Director Jean Soto